Meta Avatars, digital apparel
Art direction and 3D production for digital clothing on Meta Avatars, shipped across Horizon and the wider Meta platforms.
As Art Director I drove the clothing production end to end, across every stage and every discipline it touched: setting the visual direction and quality bar, directing the pipeline the garments were built through, and directing the artists producing them.
I stayed hands-on throughout, and my own work on these assets covered the full production: blocking and sculpt, the garment geometry itself, texturing and materials, and the technical side of making a garment behave correctly as a real, shippable asset on the platform.
Art and technical art were never separate jobs here, and solving both at once is what the work demanded.
Work shown here is from publicly released content in the Meta Avatars Store, shared with Meta's approval.
Shown: final in-product presentation of the garment on the avatar, alongside the sculpt and the textured asset.
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